Access to information gives a unique opportunity to understand the interests and demands of the customers much better and even exceed their expectations. So naturally, this makes data collection urgent, the first and most crucial step of any decision-making process. But before diving deeper into the topic, let’s get started with some essential definitions.

What Is Data Collection?

Data collection is gathering data; it’s further measuring, processing, assessing, and analyzing for research purposes. It’s conducted with the help of established, validated techniques, which make it possible to answer research questions, test hypotheses, and evaluate final results. The main goal of data collection is to get access to reliable sources of information that will provide data for further analysis and make data-driven decisions possible.

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