If your business is considering an advanced analytics solution, your IT and management team has probably already done some research and concluded that the concept of augmented analytics designed to support business users is the right way to go. However, to democratize data, improve data literacy, and transition business users to the Citizen Data Scientist role, the business must select the right solution and plan for success. 

‘NLP search analytics  technology improves productivity, user adoption, business results and competitive positioning in the market.’