TTM and Software Architecture 

One of the critical factors for business success is Time to Market (TTM). TTM is the length of time from the moment of idea creation, which could be a new product or business, to launching the final product or service to customers. Markets move fast and delayed TTM may ruin the whole business idea. 

Therefore it is no surprise that TTM is a metric all product owners and businesses are concerned with. The delayed-release can seriously impact the potential to benefit from business opportunities. TTM directly affects revenues, and the faster a product is launched, the bigger advantage a company has over its competitors. TTM varies by sector, with the technology industry experiencing some of the fastest TTMs. There are many ways in which an organization can shorten TTM.