There’s unprecedented demand for multiplayer products. That is, products with features that support real-time, shared live and collaborative experiences between users. There’s been explosive growth in the unified communications and collaboration sector through the pandemic, but collaboration isn’t just about the Zooms and Slacks of the world.

Remote-first and hybrid workplaces are increasingly common and have fueled growth in apps that provide a shared live experience for project collaborations where users are not physically co-located. Taking an application that’s designed to be single-user and screen-sharing it with a collaborator over a conference call could at best be viewed as entry-level collaboration. The growth of collaborative experiences is highly competitive.