Every product manager knows the complexities involved with shipping a device on time- complexities that result in 45% of products missing their launch date. Orchestrating mechanical engineering, electrical engineering, manufacturing, test automation, marketing, and more is difficult. Each one is challenging on its own, but all are made more complicated because most of these don’t move forward on the same timeline. 

Following a new product introduction (NPI) timeline while simultaneously focusing on firmware processes can help streamline development and increase the likelihood of meeting development goals. Inspired by Apple engineers, the NPI is a helpful guidepost consisting of six milestones and associated timeframes for teams aiming to ship a well-understood product as quickly as possible. Teams that fall into this category can expect that the timeframe from prototype to launch will be about 12-18 months, depending on the complexity of the device.

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