In the early days of the internet, security was little but an afterthought. Then as hackers started to exploit businesses’ lax security postures, things gradually started to change. At first, nonprofits like the Electronic Frontier Foundation started pushing web users to embrace HTTPS Everywhere. In response, certification authorities began offering free SSL certificate variations to any site admin that wanted one. As a result, at least 79.6% of all active websites now use SSL.
That was only the beginning. In the ensuing years, developers and web application administrators gradually started to harden their apps against all manner of attacks. They rolled out more complex password requirements. They started to add two-factor authentication as a default measure. They even started putting public-facing services behind high-performance web application firewalls.