E-commerce platforms and marketplaces generate data on every step of their operations: inventory, customer orders, pick-up locations, and customer delivery, not to mention marketing channels and integrations.

The requirements for data platforms used in the fast-moving online retail industry vary from business to business, though the baseline is more or less the same:

Flexibility and scalability. The number of events and data sources is growing exponentially, and not just in online retail. That is why flexibility is a basic requirement for data platforms.

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