What is success for you? When do you feel that you succeeded in your job? Is it when you are promoted? Maybe when you are tasked with more important assignments and greater responsibilities? Or does success mean increased creativity and freedom to work on the job you enjoy? We all envision success differently, and we need some sort of North Star to gauge if what we’re doing is getting us closer or further from it.
Business success is usually measured in monetary value. But, revenue alone is a third-rate guide to building a sustainable product that brings value to both your company and customers. How can a business find its North Star? What might it be?