Uber is, so far, the most popular ride-sharing application, with over 93 million users globally. The application was a revolutionary solution back in 2009; for over 13 years, it has kept increasing revenue. In 2015 Uber was one of the first to adopt machine learning for processing big data. Within the next 3 years, the application reached AI at scale, becoming one of the handfuls of companies that have successfully integrated ML strategy within a short period.

Let’s dig deeper to understand Uber’s value proposition and the success formula.

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