Multi-experience (MX) applications are shaping the future of web and mobile applications by making them more immersive and interactive. With multi-experience applications, users can interact with a brand or business in a variety of ways, using a variety of devices and platforms.  

Super-apps like WeChat and Paytm are growing in popularity because of the range of their offerings and the platform-agnostic multi-experience they provide to users. Multi-experience development platforms (MXDP) centralize all the activities involved in putting together a multi-experience application and are becoming increasingly popular.