There’s a common misconception that product-led growth means a business doesn’t focus on sales. That’s not the case. It’s just that product-led growth layers in sales later in the customer journey. This can be a hugely effective approach, particularly when it’s combined with deep data insights to drive that growth.

For API-first companies, this product-led approach is a cornerstone of success. We’ll dive into the detail of why it’s so critical below, but first, let’s start with the basics…

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