As a consultant, I have a view across many companies, so I’ve seen a lot of product strategies. Most have been problematic. Occasionally, I see an example of a product strategy that stands out. Today, I review common problems with product strategies. Then, we’ll cover how to craft a product strategy that avoids these problems.

Problem: Product Strategies Take Too Long To Create

Putting together a product strategy is fucking hard. And while it is important, it’s easy to defer.