As the digital landscape becomes more intricate, brands must cater to their customers’ needs through various devices, platforms, and channels. However, with limited resources, brands tend to choose established locations to serve their customers. According to a survey by Forrester, executives are developing tailored experiences for the most popular consumer devices, giving priority to more established channels like websites and mobile apps. Brands are also optimizing their websites for mobile use, while mobile apps provide a more frequent engagement opportunity with customers. Despite the availability of numerous digital products, enterprises are still emphasizing web and mobile digital experiences. To deliver a superior mobile experience and serve your mobile customers well, it is necessary to conduct digital testing for mobile applications. In this blog, we will explain why digital testing is essential for mobile apps, how it differs from web apps, and how to design and conduct digital testing for mobile applications.
Mobile Is the Driving Force Behind Future Digital Experience Ecosystems
Mobile devices have become a fixture of everyday life for millions of people. Across the globe, web-enabled devices such as smartphones and tablets have evolved into essential tools for communication, information, and entertainment alike. According to Statista, in 2022, the number of unique mobile internet users stood at five billion, indicating that over 60 percent of the global internet population uses a mobile device to go online. Mobile ownership and internet usage are forecasted to keep growing in the future as mobile technologies are becoming more affordable and accessible than ever. This upward trend in mobile internet adoption is evident in developing digital markets where mobile networks are the primary means of internet access. Mobile internet traffic accounts for almost 60 percent of web traffic. In contrast, in mobile-first markets such as Asia and Africa, mobile connections account for an even larger share of webpage views.
